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Salesforce Marketing Cloud platform is a powerful marketing automation solution that enables businesses to engage with customers across multiple channels, including email, mobile, social media, and digital advertising. With the increasing demand for marketing automation solutions, the need for certified professionals who can effectively manage and implement Marketing Cloud campaigns has also grown. The Salesforce Marketing Cloud Administrator certification is an industry-recognized credential that validates the candidate's expertise and knowledge in this field.
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Passing the Salesforce Marketing-Cloud-Administrator exam requires a thorough understanding of the platform's features, including email marketing, data management, segmentation, and campaign management. Candidates must also demonstrate their ability to use the platform's reporting and analytics capabilities to track and measure the success of their marketing campaigns. Salesforce Certified Marketing Cloud Administrator Exam certification demonstrates that the candidate has the knowledge and skills required to effectively manage and optimize Salesforce Marketing Cloud, and is a valuable asset for anyone looking to build a career in digital marketing.
Salesforce Marketing-Cloud-Administrator Exam is an online, proctored exam that consists of 60 multiple-choice questions. Marketing-Cloud-Administrator exam duration is 105 minutes, and the passing score is 65%. Marketing-Cloud-Administrator exam fee is $200, and candidates can take the exam online or at a testing center. Salesforce Certified Marketing Cloud Administrator Exam certification is valid for three years, and candidates must pass the exam again to renew their certification.
NEW QUESTION # 119
Northern Trails Outfitters uses DoubleClick Bid Manager, Facebook Ads, and Google Analytics to manage advertising spend. They want to combine these data sources with Marketing Cloud's API to identify their most effective campaigns.
What feature should be recommended?
Answer: D
Explanation:
Datorama is a marketing intelligence platform that can integrate data from various sources, such as Marketing Cloud, Google Analytics, Facebook Ads, and DoubleClick Bid Manager, and provide insights and analytics to optimize marketing campaigns.
NEW QUESTION # 120
Northern Trail Outfitters uses Marketing Cloud Connect to leverage Sales Cloud data in their journeys. a user recently reported the data coming from Sales Cloud is NOT up to date.
Where should the Marketing Cloud admin begin troubleshooting?
Answer: D
Explanation:
To troubleshoot issues with outdated data from Sales Cloud in Marketing Cloud, the admin should:
* Check Synchronized Data Extensions: Navigate to Contact Builder and review the Synchronized Data Extensions. This area shows the synchronization status and configuration between Sales Cloud and Marketing Cloud.
* Data Refresh Rate: Verify how frequently the data is synchronized and ensure that the synchronization schedule meets the operational requirements, adjusting as necessary to ensure data is up to date.
NEW QUESTION # 121
A Marketing Cloud admin wants to create a suppression list for hard-bounced email addresses Where could the details be found?
Answer: C
Explanation:
Explanation
To create a suppression list for hard-bounced email addresses, the Marketing Cloud admin should query the Bounce Data View. The Bounce Data View is a system data view that stores information about bounced emails, such as the subscriber key, email address, bounce category, bounce type, and bounce reason. The admin can use SQL queries to filter the records in the Bounce Data View based on the bounce category or type and create a suppression list from the results. The other options are incorrect because:
* Run a Bounce Email Report. This is a standard report that shows the number and percentage of bounced emails by category and type for a specific time period or email job. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
* Query the Send Log. The Send Log is a custom data extension that stores information about sent emails, such as the subscriber key, email name, subject line, send date, and any additional attributes. However, this data extension does not store information about bounced emails, which are needed to create a suppression list.
* Run an Account Send Summary Report. This is a standard report that shows the summary of email sends across an account or a business unit for a specific time period. However, this report does not provide the details of the bounced email addresses, which are needed to create a suppression list.
NEW QUESTION # 122
A marketing Cloud admin wants to ensure sensitive information needed for email sends is NOT imported and stored in Marketing cloud. What solution should they implement?
Answer: C
Explanation:
Explanation
To ensure sensitive information needed for email sends is not imported and stored in Marketing Cloud, NTO should implement Tokenized Sending4. Tokenized Sending is a feature that allows NTO to send emails using encrypted tokens instead of actual email addresses. The tokens are generated by an external system and stored in a secure database outside of Marketing Cloud. When NTO sends an email, Marketing Cloud sends the token to the external system, which decrypts it and returns the actual email address. This way, NTO can avoid importing and storing sensitive information in Marketing Cloud. The other options are incorrect because:
* Transparent Data Encryption. This is a feature that encrypts data at rest in Marketing Cloud using encryption keys managed by Salesforce. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only protects it from unauthorized access5.
* Key Management. This is a feature that allows NTO to manage their own encryption keys for data at rest in Marketing Cloud using an external key management system. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only gives them more control over their encryption keys.
* Field Level Encryption. This is a feature that encrypts specific fields in data extensions using encryption keys managed by NTO. However, this feature does not prevent NTO from importing and storing sensitive information in Marketing Cloud; it only encrypts it within data extensions.
NEW QUESTION # 123
What functionality is contained in Journey Builder that does not exist in Automation Studio?
Answer: C
Explanation:
A functionality unique to Journey Builder that is not available in Automation Studio:
* Wait Activities: Journey Builder provides the flexibility to configure wait times based not just on a fixed duration but also until a specific date or time, which is essential for personalizing the timing of customer interactions based on individual behaviors or milestones.
NEW QUESTION # 124
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